He’s funny, he’s got great hair, and he expects the best from his alcohol mixers—he’s Q Mixers Chief Happy Hour Officer, Joel McHale.
- Developed scripts and concepts to launch Joel as Q Mixers’ partner
- Collaborated with Joel on-set to make live edits and riff on jokes
Adults have acne too! Differin was the first brand to bring a prescription-level acne treatment to consumers over-the-counter, and had a candid, relatable voice while doing it.
- Produced integrated PR, earned, and social ideas for brand planning resulting in internal organic growth
- Reshaped social tone-of-voice to reflect brand priorities and ever changing desired target audiences
- Led brainstorming for earned media activations around priority tentpoles like Retinoid Education Week, Acne Awareness Month, back to school season, and more.
She’s fit. She’s energetic. She’s got an unparalleled head-size to body ratio. She’s Kelly Ripa.
We partnered with everyone’s favorite morning show host to tell everyone why Persona’s personalized vitamin packs are the ultimate key to achieving your health and wellness goals.
When researching, we found that people were constantly taken aback by Kelly—she seemed to do it all! This inspired our concept, Kelly’s Secret: Kelly finally addresses the wild theories about how she maintains her high-energy personality and youthful glow.
- Led video concept development with my art director partner
- Wrote Kelly’s script and cutdown videos balancing the creative concept with brand RTBs
- Became an aggressively passionate Kelly Ripa fan
Where the world’s finest handcrafted Belgian chocolate meets the suburban mothers who can’t get enough of it.
- Helped define tone and voice on social and shape overall digital strategy
- Created organic social content that facilitated more sales annually than paid media ads in 2020 (!)
- Made people want to spend lots of money on fancy chocolate
- Only gained seven pounds working on the account
In case you were considering a new line of work, 117 kids are getting paid to play NBA 2K professionally.
We developed scripts for TV and radio that balanced education of the league with inspiration to watch to help them launch their inaugural league.
+ Amplifications on social, digital, and print
As TIDAL’s first in-house copywriter, my primary responsibility was to establish consistent messaging across all consumer touchpoints. With different taglines, verbiage, and branding hierarchies out in the world, wrangling/filtering proved my leading challenge.
Yes, I’ve used doorknobs and sat in seats that Hov has touched.
-Lead voice and messaging for for all digital content:
Social copy
CRM (push notifications and retention emails)
App Store updates
Partnership materials
AND MORE
-Nicki Minaj needs a script shouting out a TIDAL partner in Poland? On it.
-Meek Mill needs copy promoting TIDAL’s ticket giveaway? Gotchu.
-Need a text-only tweet that speaks to our audience but isn’t promoting anything? That’s my favorite.
March 2020—need I say more? To bring a little light and positivity to people’s social feeds during the beginning of the coronavirus pandemic, my art director partner and I concepted and executed a “Moments of Glow” campaign for Jergens Natural Glow.
Let’s chat sometime about the experience of explaining to your family what “Tweeting for Twitter” means.
- Lead copywriting for Twitter’s social platforms (where Twitter memes meet corporate approvals)
- Identified opportunities to capitalize on internet trends (first of all, no one even uses Facebook)
- Spearheaded conversations between celebrities/verified users and Twitter
- Helped establish a comedic tone and voice (what would a beer bro do)
- Pretended to understand what Dilly Dilly meant (still not sure)
- Wrote funny, one-off replies for verified Twitter users (brands roasting Twitter users)
- Ideated for Bud Light’s 2018 brand and Super Bowl strategy (so, like, what if Kanye and Taylor had a beer together???)
For the New York Times, the truth comes first… then subscriptions. We developed a series of “Follow the Questions” direct response videos highlighting the NYT’s commitment to journalism in order to drive subscriptions.
That one time a copywriter got to help art direct.
- Developed shot list and mood board
- Established aesthetic, tone, and vibe
- Produced post copy
- Assisted in shoot production
- Strategized Facebook canvas execution
- Gained over 5 million views
- Amplified tone and voice with trending, comedic content (it's magenta not pink)
- Attended brand events and activations for live-posting and content production (the only time I'll ever be attending the country music awards)
- Helped with creative ideation and execution of national campaigns (because who didn't have a partnership with DJ Khaled in 2016)
Because who doesn't love to reminisce about a young copywriter's first freelance project?
- Established social media brand
- Managed social media platforms
- Produced website copy
At Bull & Stash Leather Notebooks, I maintained and expanded its brand through Twitter, Facebook, and Instagram. I gained extensive experience in crisis management through preserving consumer relationships due to production delays, excessive demand, and general KickStarter woes.
During my time at Bull & Stash, I grew their following by nearly 700% and solidified their hand-made, community-focused brand.
bullandstash.com
@bullandstash
